Come to Reebok HQ in the Seaport for a chance to watch.

Enjoy 25% off your purchase during events at Collectives only


25 Drydock Ave South Boston
Boston, MA 02210

mon, tues, wed, thurs, fri:



9a - 7p

9a - 5p

11a - 4p


South End Collective

655 Tremont ST C2
Boston, MA 02118

mon, fri, sun:

tues, wed, thurs, sat:


11:00 AM - 4:00 PM

(857) 233-4711

The Home of Fitness has officially moved to Boston and we’re expanding our goal of being the fittest company in the world to this city that has welcomed us so warmly. Join us for yoga, bootcamp, crossfit and more at any of our fitness events happening around town. Check the calendar below for this month’s offerings.

Capable of Anything. Ready for Everything.

We believe that fitness is a team sport. We also believe that it can happen anywhere- so we transform our stores into group fitness classes several times a week and prove it. Gear up and get down with Reebok Boston.

Event Calendar

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January 2018

Wednesday Jan 17 - 4:00 PM
UFC 220 Open Workouts
Sunday Jan 21 - 10:00 AM
Strike for Vanessa
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The Community

Meet this month's featured instructors

Bron Volney

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Bron Volney

Bron Volney brings over a decade of experience and a lifelong passion for health and wellness to BronCore Fitness. The founder of his eponymous boutique-style physical training and nutrition consulting firm, Volney embodies a zest to create tailor made programs for clients, which allow them to drop fat and build lean muscle, all while leading their healthiest and most balanced life imaginable!
A native Floridian and life-long athlete, Volney began a career in fitness competitions at the tender age of 17. Volney learned first-hand through his own training how the human body can be transformed through proper exercise and nutrition know-how. This experience opened his eyes to his true calling, which led him to pursue a Bachelor of Science Degree in Exercise Science from Florida State University. Following his undergraduate studies, Volney relocated to the Bay State and armed with his prior training experience, education and an NASM personal training certification, BronCore Fitness was born.
Outside of creating individual workouts and eating plans for his clients, you can find Volney crafting fun and energizing group bootcamps for Bostonians throughout the city. In addition, he is a supporter of Boston’s fitness scene and is often seen taking classes by fellow instructors ranging from barre to yoga. Volney also contributes to the community through the donation of BronCore Charitable Bootcamp workouts throughout the year to raise funds for various charitable organizations. Volney resides in Boston, and just like you enjoys some good downtime watching his favorite TV shows and movies. You can follow Volney on Instagram @BronCoreFitness. Meet Bron

Maggie Deaver & Leah Frasca

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Maggie Deaver & Leah Frasca

Meet Maggie Walsh Deaver and Leah Frasca, Head Yogis at Yoga Around Town and the ladies behind Boston’s best yoga experiences that you've seen popping up all around the city! After joining the Boston yoga community a few years ago, Maggie and Leah have developed Yoga Around Town into more than just a community, but a different approach to typical yoga practices, which many find intimating. By creating a welcoming and fun-loving atmosphere, yogis of all levels come out to connect with their breath and each other. When these yogis aren’t planning Yoga Around Town, you’ll find them teaching throughout the city, on their own mats and fully living by the phrase #detoxtoretox! Meet Maggie and Leah

Alanna Perry

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Alanna Perry

Alanna Perry is the creator of Barre Groove and a bad ass ballerina! Barre Groove was born when Alanna combined her passions of barre, dance and music into one high intensity, total body, booty poppin' workout that gets everyone movin’ and groovin’ to the beat!
Alanna Perry is one modern day groovy ballerina! She grew up with a "can’t stop, won’t stop" attitude that she applies to all aspects of her life.
Alanna studied dance at the Herberger School of Fine Arts at ASU and graduated with a degree in Dance and Business.
After graduation she moved back home to Boston and became a NFL Cheerleader for the New England Patriots. As a cheerleader Alanna had the opportunity to represent the NFL in China, performed at games, did promotional appearances across New England and represented the best team in the league!
Alanna partnered with the founder of Unwind Social, Jason Feldman, to launch Unwind Social Fitness in Boston and beyond. Through Unwind Social Fitness, Alanna teaches Barre Groove at “Barre at the Bar + Brunch” events in the city; raising the “barre” in Boston for coupling amazing fitness experiences with unique and fun social gatherings.
Alanna has instructed kids and adults dance for over ten years and is passionate about teaching. She currently teaches her Barre Groove and Dance Groove classes at Equinox and hosts “pop-up” classes around Boston. Her schedule is on the Barre Groove website at www.barregroove.com! Meet Alanna